Information Architecture: The content of the website is well organized. The target audience can find whatever they need without any big effort.
Information Architecture is completely customer focussed. The first thing you see is the ‘Request a Quote’ form. All other links are placed on the footer.
Information architecture- The website’s information architecture is easy to perceive. The functionality is simple and the audience is bound to find whatever they need easily.
Information Architecture is segmented by audience behaviour.
Information Architecture identifies audience clearly through questions. Based on pain/problem of the customer